Cookie Policy
Last updated: 9 April 2026
This policy explains how Dentaloptima uses cookies and similar technologies on our website.
What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies allow websites to:
- Remember your preferences and settings
- Improve your browsing experience
- Analyse website traffic and usage patterns
- Enable essential website functionality
Cookies We Use
Below is a detailed list of the cookies we use on this website:
1. Essential Cookies
These cookies are necessary for the website to function properly and cannot be switched off.
| Cookie Name | Purpose | Duration |
|---|---|---|
dentaloptima_cookie_consent |
Stores your cookie consent preference | Persistent (localStorage) |
2. Analytics Cookies (Google Analytics 4)
We use Google Analytics 4 (GA4) to understand how visitors interact with our website. This helps us improve our content and user experience. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.
| Cookie Name | Purpose | Duration |
|---|---|---|
_ga |
Distinguishes unique users by assigning a randomly generated number | 2 years |
_ga_WPDF0PV37K |
Used by Google Analytics to persist session state | 2 years |
What Google Analytics Tracks
Google Analytics helps us understand:
- How many people visit our website
- Which pages are most popular
- How long visitors spend on our site
- What devices and browsers visitors use
- Where our visitors are located (country/city level)
- How visitors found our website (search engines, social media, direct)
- Which buttons and forms visitors interact with (e.g., contact form submissions)
Data Sharing with Google
The data collected through Google Analytics is processed by Google LLC. Google may use this data as described in their privacy policy. We have configured Google Analytics to:
- Anonymise IP addresses where possible
- Not share data with Google for advertising purposes
- Retain data for 14 months before automatic deletion
For more information about how Google uses data, visit: Google Privacy Policy
Managing Your Cookie Preferences
Cookie Consent Banner
When you first visit our website, you'll see a cookie banner asking for your consent. You can:
- Accept: All cookies including analytics will be enabled
- Reject: Only essential cookies will be used; analytics cookies will not be set
To change your preference, clear your browser's localStorage for this website and refresh the page.
Browser Settings
You can also control cookies through your browser settings:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions
Google Analytics Opt-Out
You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.
Impact of Disabling Cookies
Essential Cookies
Essential cookies cannot be disabled as they are required for basic website functionality.
Analytics Cookies
If you reject cookies:
- We won't be able to understand how visitors use our website
- We won't be able to identify and fix issues with our website
- Your browsing experience will not be affected
Updates to This Policy
We may update this Cookie Policy from time to time. When we do, we will:
- Post the updated policy on our website
- Update the "Last updated" date
Contact Us
If you have any questions about our use of cookies, please contact us:
Email: contact@dentaloptima.co.uk
Phone: 01422 728022 (voicemail service)
Address: Horley Green House, Horley Green Lane, Halifax, HX3 6AS, United Kingdom
For more information about your privacy rights, please see our Privacy Policy.
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